The book · by Harshiin Roopra
The Cost of Doing Nothing
The COIN Framework for Real-World Selling
Every proposal shows what it costs to act. This book is about the number nobody writes down: what it costs to stay exactly where you are.
If your buyer doesn't, emotionally, feel the cost of doing nothing, you're just another option.
Most deals aren't lost to a competitor. They're lost to "let's revisit next quarter." This book shows you how to make the cost of waiting visible to your buyer, and then make it real.
Seven parts. One mantra, one phrase at a time.
Each part of the book unpacks one phrase of the COIN mantra, from knowing your buyer to never being just another option.
Anyone who has ever heard "let's revisit next quarter"
Written from the sales floor, not a classroom
Harshiin Roopra is the founder of The Yuvin Connect, a fractional CRO, leadership coach and speaker. He built COIN after watching too many good deals die of "maybe later," and he still uses it in live deals every quarter.
Doing something already beats doing nothing.
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The Cost of Doing NothingHard copy · Harshiin Roopra