NEW BOOK The Cost of Doing Nothing: The COIN Framework for Real-World Selling Order your copy →
COIN · The Cost Of doINg Nothing

Standing still isn't free. It just doesn't send you an invoice.

I help founders, sales teams and leaders see what inaction is really costing them, and then fix it as a fractional CRO, coach and speaker.

What's doing nothing costing you? Get the COIN book
Fractional CRO · Leadership Coach · Speaker · Author
Harshiin Roopra
The Yuvin Connect logo
Waiting 6 months ₹15 L lost Try the COIN calculator ↓
Author of
The Cost of Doing Nothing
Spoken & Taught At Rotary International Samilana PELS 3191 & 3192 RMB, Bengaluru COIN Workshops
Harshiin presenting the ₹20 coin slide at a COIN workshop
Live COIN workshop · Bengaluru
How every session starts

This ₹20 coin is the most expensive thing in your business.

I hold up a coin and ask the room three questions. By the third, almost everyone has sat down. That's COIN.

  1. 1 Stand up if there's one thing in your business you've been meaning to fix.
  2. 2 Stay standing if it's been on your list for more than three months.
  3. 3 Stay standing only if you know what it costs you, every single month.
The idea

Most deals aren't lost to a competitor. They're lost to "let's revisit next quarter."

The cost of acting
Visible. Budgeted. Printed on the proposal.

Every buyer, founder and board already knows this number. It's the one they argue about.

The cost of doing nothing
Invisible. Compounding. Nobody signs for it.

The deal that slips, the manager who never grows, the quarter that looks fine until it doesn't. COIN puts a number on it.

The COIN calculator

What is standing still costing you?

It takes thirty seconds with your own numbers. Nothing you type is saved or sent.

One idea, four ways in

Every service starts with the same question: what is waiting costing you?

In your sales team, your managers, your people or your culture, the cost of doing nothing looks different. The fix always starts by putting a number on it.

Harshiin Roopra, fractional CRO
THE COST OF DOING NOTHING
Growth capped at one person's calendar: yours.
01FRACTIONAL CRO

The most expensive salesperson in your company is you.

You've outgrown founder-led sales, but a full-time CRO is a slow, costly hire. I lead revenue part-time, own it as if it were my own business, and build a sales engine that runs without you in every deal.

✓ COIN audit: a rupee number on what your sales setup leaks ✓ Revenue strategy, ICP and pricing ✓ Hiring, onboarding and coaching the team ✓ Pipeline, qualification and forecasting you can trust
COIN audit · 2–3 weeks Fractional · 1–3 days a week Advisory
Book a COIN call
02LEADERSHIP COACHING

Your best people don't quit companies. They quit managers who never learned to lead.

Most managers were promoted for being great at the job, not for leading people. Leaving that alone feels free. It shows up later as missed numbers, escalations on your desk and resignations nobody saw coming.

✓ Weekly rituals that keep the team on one number ✓ One-on-ones that solve problems, not report status ✓ Feedback that's direct and lands well ✓ Accountability, so fewer problems reach you
1:1 for founders & senior leaders Manager cohorts of 6–12
Talk about coaching
Harshiin coaching a room of leaders
THE COST OF DOING NOTHING
Losing your best people, slowly and quietly.
Harshiin speaking at a podium
THE COST OF DOING NOTHING
A room inspired on Friday and unchanged on Monday.
03MOTIVATIONAL & CORPORATE SPEAKING

Applause fades. The cost of doing nothing doesn't.

Most motivational talks are forgotten by lunch. Mine leave people with one uncomfortable number, what standing still is costing them, and 2–3 things they'll do about it the same week.

The Cost of Doing NothingThe COIN keynote, for any audience
Ask for the CloseFor sales teams and kick-offs
From Busy to LeadingFor new and mid-level managers
Keynotes · 30–60 min Half-day COIN workshops Colleges, Rotary & communities
Check availability
04TEAM BUILDING

The conversation your team keeps avoiding is already on your P&L.

Unspoken friction costs more than any offsite: slow handovers, silos, good people going quiet. My in-person sessions are built around how your team actually works, so what's said in the room carries on at the desk.

1. Discovery call 2. Half or full-day session 3. One-page follow-up: who owns what
Offsites & planning days New teams & mergers Sales & customer teams
Plan a session
Harshiin leading a team session
THE COST OF DOING NOTHING
Silos, slow handovers and good people going quiet.
In the room

I learned COIN the expensive way: by watching deals die of "maybe later."

I'm the founder of The Yuvin Connect, and I still sell hands-on. What I teach in these rooms comes from this quarter's pipeline, not an old slide deck. Read my story →

Harshiin speaking at a Rotary podium
Keynote · Rotary International
Harshiin being honoured on stage at Samilana PELS
Honoured at Samilana PELS
Harshiin presenting at a workshop
Harshiin seated on stage in ceremonial robes
Cover of The Cost of Doing Nothing by Harshiin Roopra
The book

If your buyer doesn't, emotionally, feel the cost of doing nothing, you're just another option.

The full COIN framework I use with sales teams, founders and my own clients, now in one book. Written for anyone who has ever heard "let's revisit next quarter."

For salespeople & SDRs Founders who still sell Sales leaders
Order your copy · ₹799 ₹699 + ₹100 shipping · Hard copy · Ships across India
20+years leading sales across six regions, from India to North America
$3.8B+combined value of the companies I've worked with
$15M+in costs saved for the businesses I've worked with
200+sales professionals trained in rooms like these
We had one product and no sales team. Harshiin built our entire sales function from scratch, hiring, training and leading the team himself. Within 12 months, we crossed $2 million in revenue.
CEO, SaaS Start-up (US)
We didn't need more motivational talks. We needed our managers to actually lead. Six months later, team execution is tighter, attrition is down, and our revenue ops finally run smooth.
Head of Operations, E-Commerce Brand (Australia)
Our SDRs stopped pitching like robots and started running real conversations. Within 60 days, pipeline velocity was up and deal conversions jumped by 18%.
VP Sales, SaaS Company (UK)
The Sales Rockstar Series

Five places doing nothing is costing you deals

₹999 each · Instant PDF download
STEP 1 · RESEARCH Every pitch to the wrong buyer is a call you paid for twice. Vol. 1: Mastering Market Research Buy · ₹999 → STEP 2 · COLD EMAIL An ignored email isn't free. It's a door you paid to knock on. Vol. 2: 100 Cold Emails That Get Replies Buy · ₹999 → STEP 3 · LINKEDIN "Hi, I help companies like yours" costs you the reply. Vol. 3: 100 LinkedIn Messages Buy · ₹999 → STEP 4 · CALLS The first ten seconds decide if you get the next ten minutes. Vol. 4: 100 Cold Pitch Templates Buy · ₹999 → STEP 5 · FOLLOW-UP Most pipelines don't die of a "no." They die of silence. 100 Follow-Up Emails That Turn Heads Buy · ₹999 →

You already know what it costs to act. Let's find out what it's costing you not to.

A 30-minute COIN call with me: no pitch deck, just your numbers.

Book a COIN call